Understanding AR and VR Content Challenges

The augmented reality (AR) and virtual reality (VR) content market stands to impact many industries. Understand consumer sentiment towards virtual reality headsets and awareness of AR/VR technology as well as the demand and challenges for content delivery. Meenakshi Ramasubramanian Senior Research Analyst, Consumer Technology Association Jim Malcolm General Manager, Humaneyes Technologies, Ltd. Kam Diba President, Reverge VR Executive Director, VR Product Management, HTC Vive