Now Generation: New Attitudes Driving Success
The Now Generation (age 15-25) are immersed in a world of social media and new technologies. Often new technologies emerge “just because we could build it,” but success depends on understanding this group’s evolving expectations.
In Research Summit
CES 2018 Trends to Watch
See how new technologies will occupy the landscape of consumer technology before you hit the show floor.
Who's Responsible for Driverless Car Liabilities and Risks?
Self-driving vehicles and autonomous driving features are transforming the way we travel. It’s also shifting the landscape of risk, liability, data privacy and cybersecurity. If a collision happens, who is responsible?
2017 Consumer Tech Holiday Season and Beyond
The NPD Group reveals the highlights, lowlights and everything in between from the 2017 holiday season based on industry retail sales reports from this critical period.
Consumer Preferences for Personalized Content Viewing
Identify the tradeoffs consumers are willing to make for the most personalized content.
Understanding AR and VR Content Challenges
Understand consumer sentiment towards virtual reality headsets and awareness of AR/VR technology as well as the demand and challenges for content delivery.
How Technology-based Business Models Drive Market Valuations
Tomorrow’s successful companies will blend physical business models with virtual models to win the Great Race.