New Sponsorship Partnerships Redesigning Fan Engagement
New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Carola Jain, Chief Marketing Officer, Spartan Race, Inc. Elizabeth O'Brien, Program Director, WW Sports & Entertainment Partnership Marketing, IBM Neda Tabatabaie, Chief Technology Officer, San Jose Sharks Kerry Tatlock, Head of Marketing Partnerships, NBA
#NBATwitter: A Conversation with Adam Silver and Jack Dorsey
The NBA Commissioner and Twitter CEO sit down with ESPN anchor Rachel Nichols for a conversation about their innovative partnership.
The Connected Athlete: Building Better Athletes
Elite athletes have access to the best sports scientists, technology and coaches to measure their movement, track their performance data and guide their improvement.
Mixed reality and immersive media changing how we consume sports. Creating new ways for fans to interact and experience the game like never before, cutting-edge visionaries will address what’s here and what’s next.
Esports: Powered by Technology
It’s predicted that eSports will grow into a billion-dollar industry in 2019. And technology is integral to the entire experience for athletes, teams, sponsors and fans.
The Smart Venue
The smart venue is paving the way for new partnerships, while revolutionizing the fan experience. Discover how sports and entertainment venues are using technology to engage with their audiences.
The Next Era of Sports Media: A Conversation with David Levy
Premium live sports remain dominant in driving fan engagement and attracting investments from media companies. In this keynote conversation, Turner President David Levy will discuss the competition for those passionate fans.