Advertising, Entertainment & Content70 videos
C Space Storyteller: BYOB: Be Your Own Boss
What happens when the some of the fastest growing, female-owned tech companies in the U.S. combine forces for good? Alice, Brit + Co, and Bumble are creating an epic movement to inspire and equip millions of women to be their own boss (BYOB).
C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.
C Space Storyteller: P&G
Urbanization. Aging Population. Resource Scarcity. Digital Technology. Change is happening faster than ever before and how brands engage with consumers is being disrupted.
C Space Storyteller: Elle
This discussion explores technology’s impact on storytelling from the female perspective.
Technology's Impact on Brand Strategy
The CMO Insights half-day kicks off with CMOs of leading brands across multiple industries explore technology’s impact on their marketing and brand strategies.
C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media.
C Space Storyteller: Spotify
Hear how creators are leveraging podcasts to connect with audiences, explore the creative spectrum and the evolution of podcasting into an authentic storytelling device.
Future Focus: With Forbes’ Most Influential CMOs
Leaders from Forbes’ list of the World’s Most Influential CMOs join editor Jenny Rooney in conversation to explore growth priorities, game-changing technologies, engaging customers and building brands and businesses.
C Space Storyteller: Hulu
The direct-to-consumer economy has sparked more choice than ever before. So, how do you make your brand and message stand out and drive growth? Join Hulu’s CMO, Kelly Campbell, to discuss how brands can break through in this crowded marketplace.
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.
C Space Storyteller: Reinventing the Agency
Technology’s impact on the advertising industry has changed what clients expect from their agencies. Top ad agency executives discuss measures they’re taking to stay ahead of the trends and how the agency of tomorrow may look differently.
C Space Storyteller: Samsung Ads and Finecast
Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still silo’d, and, tech giants continue challenging norms.
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