consumer technology, ces, tradeshow, innovation, technology, international, ces 2022, digital, industry leaders, announcements, press conferences, keynotes
CES 2022
Jan 5-7, 2022

Nielsen - If The Stream Works, The Dream Works: Streaming TV


Nielsen’s SVP of Product Strategy shares new insights into the flourishing landscape of streaming media. As streaming has increased its share of the consumer viewing menu, the content, applications and distribution paths have become unique and unexpected. Nearly every player in the media industry—from platforms to studios to talent—needs trusted data to fully comprehend the burgeoning behavior of the streaming consumer. In this session, Fuhrer will dive deep into these insights, reveal how theatrical movie releases on streaming have altered the way films are distributed and uncover the top streaming trends of 2020!

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