MediaLink: How CMOs Can Create Long-Term Value Amid Upheaval
"Many things should be left behind in 2020, including traditional agency reviews. Instead, modern brands are better served focusing on transforming their organizations & partnerships, reframing what it means to create value. The last year upended what consumers want thanks to behavior shifts and accelerated technologies—making a value proposition overhaul nothing short of table stakes for marketers hoping to drive growth. Should brands go farther? This session outlines how to reevaluate capabilities, partners & structures amid a new landscape. Chris Vollmer, Managing Director, MediaLink Andrea Redniss, EVP, MediaLink"