consumer technology, ces, tradeshow, innovation, technology, international, ces 2021, digital, industry leaders, announcements, press conferences, keynotes
CES 2021
Jan 11-14, 2021
ALL-DIGITAL

MediaLink: How CMOs Can Create Long-Term Value Amid Upheaval

29:55

"Many things should be left behind in 2020, including traditional agency reviews. Instead, modern brands are better served focusing on transforming their organizations & partnerships, reframing what it means to create value. The last year upended what consumers want thanks to behavior shifts and accelerated technologies—making a value proposition overhaul nothing short of table stakes for marketers hoping to drive growth. Should brands go farther? This session outlines how to reevaluate capabilities, partners & structures amid a new landscape. Chris Vollmer, Managing Director, MediaLink Andrea Redniss, EVP, MediaLink"

View More
View Less

Share this video

Embed