Quantcast: The 3P’s of Demystifying AI for Marketers

AI can appear daunting but it is the the key to driving marketing efficiency and effectiveness. Join Ingrid Burton, Chief Marketing Officer at Quantcast, as she demystifies AI and machine learning for Marketers, showing it's math, not magic! Ingrid will address the benefits of AI in Marketing, which can be characterized as the 3P's of AI: Patterns, Preferences, and Predictions.