consumer technology, ces, tradeshow, innovation, technology, international, ces 2021, digital, industry leaders, announcements, press conferences, keynotes
CES 2021
Jan 11-14, 2021
ALL-DIGITAL

Quantcast: The 3P’s of Demystifying AI for Marketers

29:04

AI can appear daunting but it is the the key to driving marketing efficiency and effectiveness. Join Ingrid Burton, Chief Marketing Officer at Quantcast, as she demystifies AI and machine learning for Marketers, showing it's math, not magic! Ingrid will address the benefits of AI in Marketing, which can be characterized as the 3P's of AI: Patterns, Preferences, and Predictions.

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