MediaLink - 2021 Rulebook: Making Transformation a Reality
"For decades, the marketing industry has fought to keep up with the rate of disruption from technological advancement. But in 2020, consumer behavior changed overnight and tech got better faster, presenting leaders with challenges they expected years from now. The silver lining: many are coming out on the other side ready to adapt. But can the industry keep up? Panelists: Fiona Carter, CMO, Goldman Sachs Michael Kassan, Chairman & CEO, MediaLink Jacki Kelley, CEO of the Americas, Dentsu Bill Koenigsberg, CEO & Founder, Horizon Media Jamie Moldafsky, CMCO, Nielsen Josh Golden, President & Publisher, Ad Age"