DoubleVerify: Video and CTV - Get the Complete Picture
Video is arguably the most powerful advertising medium to deliver a brand’s story. Upwards of 40% of the world’s population (~3 billion people) are digital video viewers, according to eMarketer, and CTV in particular is experiencing explosive growth. When it comes to video quality, however, traditional safeguards suffer from a number of gaps. In this session, DV will highlight innovations in video measurement that can help advertisers maximize campaign performance across all video environments and devices.