Nielsen - Show me the Money: Unlock Addressable Advertising
Addressable advertising will transform the value equation for the nearly 30 billion hours of linear TV consumed monthly. Programmers will unlock increased value for their ad inventory and advertisers will reach more targeted consumers. Until now, addressable advertising on linear TV was set for limited inventory. While the industry has progressed, questions remain about how to measure both addressable and under addressable ads. Join us as leading media executives discuss the promise of national addressable TV, monetization strategies and the collaboration required to make national addressable TV a reality for all.