DoubleVerify: Power Media Performance in the Age of Privacy

With the proliferation of user devices and content online, it’s more important than ever for advertisers to leverage the right tools to effectively capture the attention of their audience. However, stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, are limiting the effectiveness of traditional third-party audience targeting. In this session, DV will discuss innovative, privacy-friendly solutions that enable advertisers to overcome these challenges and effectively drive media performance in this new era.