consumer technology, ces, tradeshow, innovation, technology, international, ces 2021, digital, industry leaders, announcements, press conferences, keynotes
CES 2021
Jan 11-14, 2021
ALL-DIGITAL

The 2021 Consumer Engagement Playbook

22:13

Will 2021 be the year when the potential of 5G is finally realized? As the cookie crumbles and marketers find new ways to coax insights from their customers, will addressability and personalization be truly achievable? Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities, and some savvy players are more ready than others. If you want to understand the consumer engagement playbook of 2021, spend some time with the people who are writing it.

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