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CES 2024
Jan 9-12, 2024
LAS VEGAS, NV
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The 2021 Consumer Engagement Playbook

22:13

Will 2021 be the year when the potential of 5G is finally realized? As the cookie crumbles and marketers find new ways to coax insights from their customers, will addressability and personalization be truly achievable? Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities, and some savvy players are more ready than others. If you want to understand the consumer engagement playbook of 2021, spend some time with the people who are writing it.

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