The Commerce Conundrum: A New Journey

The days of consumers following a predictable purchase funnel are long gone — especially after 2020. Consumer consumption habits have been reshaped, possibly forever, and that means marketers need to put purpose, innovation and agility at the center of everything they do. Explore 2020’s impact on the consumer journey, and how it has triggered a need for new advertising formats, engagement platforms, distribution channels and transactional technology to win devotion and dollars from consumers.