Consumer-Driven Demands on Next-Gen Tech
Captivate, entertain, and inspire me! Have a point of view, but don’t exclude or intrude! A new generation of consumers have both high expectations for technology and the spending power to not just influence, but likely shape the next era of the digital economy. Marketing to the newest generation of consumers is not for the faint of purpose. Explore how storytellers and experience designers are harnessing tech for a brave new world of building brands.