Consumer-Driven Demands on Next-Gen Tech
Captivate, entertain, and inspire me! Have a point of view, but don’t exclude or intrude! A new generation of consumers have both high expectations for technology and the spending power to not just influence, but likely shape the next era of the digital economy. Marketing to the newest generation of consumers is not for the faint of purpose. Explore how storytellers and experience designers are harnessing tech for a brave new world of building brands.
For "c space"
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.
Confronting the 2021 Data Dilemma
Amid tighter regulations and risks of consumer backlash, how marketers can adopt practices that protect consumers while simultaneously delivering content and messages that create the personal relationships that translate to customer loyalty?
CES 2021 Interview: Brent Weinstein, UTA
Brent Weinstein talks about Warner Brothers’ decision to go to market via HBO Max and how that will influence new releases and streaming. Also learn about how content creators are adapting and what innovations are in store for the content world.
Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. Hear what shifts are temporary, which are accelerating and what is likely changed forever.
The 2021 Consumer Engagement Playbook
Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities. If you want to understand the consumer engagement playbook of 2021, spend some time with the people writing it.
How Technology is Democratizing Entertainment
Nick Tran, global head of marketing, and Addison Rae talk about TikTok's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.