CMO Moves: Preparing for 2021 As The Short Becomes Long
The defining moments of 2021 created a runway for brands to step up and into a new world. A new world for consumers, a new world for employees, a new world for brands. Everything we once knew about marketing has shifted, and the role of the CMO catapulted to new importance as the critical connector across consumers, employees and the C-suite. What was lost along the way was the look toward the future. In a sea of never-ending short-term focused Zoom calls while technology leapfrogged forward, the critical mission of today is to force a reset. How do we now meet new consumer expectations on demand?