Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. But looking through the marketer’s lens, we see that trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19. The Harris Poll has tracked consumer behaviors and reactions since the pandemic first sent the nation home to shelter, and savvy marketers have navigated the shifting landscape with equal doses of caution, innovation and bravery. Hear what shifts are temporary, which are accelerating and what is likely changed forever.