Confronting the 2021 Data Dilemma

From GDPR and CCPA regulations to tech companies’ actions that precipitate a final goodbye to the third-party cookie, the industry is witnessing a fundamental shift in how brands and media companies can leverage data to drive personal connections with people. Amid tighter regulations and risks of consumer backlash, how marketers can adopt practices that protect consumers while simultaneously delivering content and messages that create the personal relationships that translate to customer loyalty.