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CES 2022
Jan 5-7, 2022

How Technology is Democratizing Entertainment


With advancements in technology, consumers have grown accustomed to a lifestyle of immediacy and constant innovation. As part of that, industries once closed off became democratized. The entertainment industry, in particular, is experiencing a massive shift. TikTok, the most downloaded app of 2020, introduced a global community of creators who have captured the hearts of a worldwide audience. Nick Tran, global head of marketing, and Addison Rae talk about the platform's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.

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