Content to Commerce: How Technology Flipped the Customer Experience
Digital transformation has completely reshaped consumers’ expectations of two things they love to indulge in: watch entertaining content and shop. Amid a global pandemic when people were restricted from shopping in their favorite stores, hanging out with friends, watching new box office releases in theaters and so much more, brands, technology platforms and entertainment companies were forced to innovate—and innovate again—to keep up with consumers. From new methods of gathering data & insights, building homegrown tools or inking new partnerships, hear how marketers have ramped up efforts to offer experiences that put consumers right where they belong: at the center. Speakers: Sarah Franklin, Salesforce; Tariq Hassan, McDonald's; Michael Kassan, MediaLink; Edward Kummer, General Motors; Kevin Mayer, DAZN Group/Smash Capital/Candle Media; Asha Sharma, Instacart; Cara Sylvester, Target. Julia Boorstin, CNBC (Moderator).