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CES 2024
Jan 9-12, 2024

Creating Lifetime Engagement with People Data


Join Ajay Kapoor, Global Director of Performance Driven Marketing at General Motors (GM), and Chad Engelgau, Acxiom CEO, as they discuss how the automaker is harnessing the power of people data and technology across its business units to create personal experiences and lifetime customer value. Listen and learn as they discuss what lies ahead as the future of mobility unfolds to include collaboration across an ecosystem of brands driving electrification, autonomy, immersive in-vehicle experiences, and mobility services.

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