Case Study: Kids Media Companies Leverage The Creator Economy

In order to reach the next generation of family audiences, brand marketers are moving their kids-friendly franchises into the creator economy to create innovative direct-to-consumer experiences. In this CMO Insights Case Study, executives from Cameo, Candle Media and Veritone talk about how they partnered to launch and market Cameo Kids, and how marketers can leverage the convergence of direct-to-audience platforms, IP and innovative A.I.