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CES 2024
Jan 9-12, 2024

Getting Too Personal: Why the Best Brand Marketers Should be Celebrating - And Driving - Privacy-Centric Marketing


Changes by the big tech platforms and pending government regulation are forcing marketers to think differently about personalization, data privacy, and the entire landscape of advertising. Rather than fearing these changes, the most innovative CMOs and most trusted brands with the most engaged customers should view this coming frontier as a major opportunity to grow their share of attention and dollars. Join our distinguished panel of CMOs and data experts as they share how their companies are implementing strategies and visions to thrive in a new era of privacy-first, responsible personalization.

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