IBM: Championing Fairness, Catalyzing Growth

Marketers need partners that support the values and ambitions of their brands while driving enduring growth for their businesses. The industry needs leaders who are committed to championing fairness in advertising and media buying to deliver a better future for all. This requires deep commitment, measurable action, and the vision to deliver meaningful progress. In this session, industry trailblazers lending a diverse set of perspectives will share how they are contributing to a more equitable media and marketing industry while also growing their businesses, and the role advanced technology and strategic partnerships play in enabling both.