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CES 2024
Jan 9-12, 2024

OMD: A New Era for Marketing Analytics – The Democratization of Clean Room Technology


This panel, moderated by OMD, debunks the complex perception of clean room technologies, and emphasizes how clean rooms help futureproof marketing analytics. Senior executives from The Clorox Company and Wells Fargo will sit down with data clean room partner InfoSum, to discuss the successes of adopting clean rooms into their business’s technology stack, and the steps taken to implement.

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