DoubleVerify: Attention Matters: Harnessing the Power of Attention Metrics to Maximize Advertising Outcomes
Attention is the heart of advertising. Today, the media industry is at a place where we are able to measure the impact of attention itself. This session will discuss this paradigm shift in media measurement and dive into how brands are harnessing the power of attention to maximize advertising outcomes.
For "c space"
Byron Allen C Space Studio - Innovating with Technology - Square
Xperi's Jeff Jury In The C Space Studio – CES 2023
Xperi's Jeff Jury joins James Kotecki in the CES C Space Studio to discuss the mobility space and how AI tools can help to create content.
Andrew Wallenstein C Space Studio - Variety Intelligence Platform - Wide
Xperi Jeff Jury In The C Space Studio
Razer's Bob Ohlweiler In The C Space Studio – CES 2023
Razer's Bob Ohlweiler joins James Kotecki in the CES C Space Studio to discuss the future of gaming and upcoming technological advancements in that space.
NBC Universal's Yusuf Chuku In The C Space Studio – CES 2023
NBC Universal's Yusuf Chuku joins James Koetcki in the CES C Space Studio to discuss streaming and the future of advertising in that space.