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CES 2023
Jan 5-8, 2023
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DoubleVerify: Attention Matters: Harnessing the Power of Attention Metrics to Maximize Advertising Outcomes


Attention is the heart of advertising. Today, the media industry is at a place where we are able to measure the impact of attention itself. This session will discuss this paradigm shift in media measurement and dive into how brands are harnessing the power of attention to maximize advertising outcomes.

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