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CES 2024
Jan 9-12, 2024

Mastercard: Purpose, Passion & the Future of Marketing


Is purpose the buzzword du jour? Or the key to unlocking deeper, more meaningful consumer engagement? You decide. This session will tackle the importance (and controversy) of purpose and how emerging technologies are helping marketers reimagine what’s possible. Mastercard Chief Marketing and Communications Officer Raja Rajamannar will be joined by World Cup Champion, NWSL Star & Black Women’s Player Collective Organizer Crystal Dunn, and Chief Operating Officer of Polygon Studios Mike Blank to dig into this important topic.

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