consumer technology, ces, tradeshow, innovation, technology, international, ces 2023, digital, industry leaders, announcements, press conferences, keynotes
CES 2023
Jan 5-8, 2023
LAS VEGAS & DIGITAL

Mastercard: Purpose, Passion & the Future of Marketing

38:16

Is purpose the buzzword du jour? Or the key to unlocking deeper, more meaningful consumer engagement? You decide. This session will tackle the importance (and controversy) of purpose and how emerging technologies are helping marketers reimagine what’s possible. Mastercard Chief Marketing and Communications Officer Raja Rajamannar will be joined by World Cup Champion, NWSL Star & Black Women’s Player Collective Organizer Crystal Dunn, and Chief Operating Officer of Polygon Studios Mike Blank to dig into this important topic.

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