[PARTNER CONTENT] Head of Immersive Tech at Procter & Gamble on How Web3 Elevates the Consumer Experience

Ioana Matei, Head of Immersive Tech at Procter & Gamble sits down with SVP, Head of CoinDesk Studios, Sam Ewen at CES 2023 to discuss their metaverse strategy and how Web3 is evolving the consumer experience globally.