New Sponsorship Partnerships Redesigning Fan Engagement
New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Carola Jain, Chief Marketing Officer, Spartan Race, Inc. Elizabeth O'Brien, Program Director, WW Sports & Entertainment Partnership Marketing, IBM Neda Tabatabaie, Chief Technology Officer, San Jose Sharks Kerry Tatlock, Head of Marketing Partnerships, NBA
In Advertising, Entertainment & Content
C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media.
C Space Storyteller: Hulu
The direct-to-consumer economy has sparked more choice than ever before. So, how do you make your brand and message stand out and drive growth? Join Hulu’s CMO, Kelly Campbell, to discuss how brands can break through in this crowded marketplace.
C Space Storyteller: Spotify
Hear how creators are leveraging podcasts to connect with audiences, explore the creative spectrum and the evolution of podcasting into an authentic storytelling device.
Future Focus: With Forbes’ Most Influential CMOs
Leaders from Forbes’ list of the World’s Most Influential CMOs join editor Jenny Rooney in conversation to explore growth priorities, game-changing technologies, engaging customers and building brands and businesses.
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.
C Space Storyteller: BYOB: Be Your Own Boss
What happens when the some of the fastest growing, female-owned tech companies in the U.S. combine forces for good? Alice, Brit + Co, and Bumble are creating an epic movement to inspire and equip millions of women to be their own boss (BYOB).