New Sponsorship Partnerships Redesigning Fan Engagement
New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Carola Jain, Chief Marketing Officer, Spartan Race, Inc. Elizabeth O'Brien, Program Director, WW Sports & Entertainment Partnership Marketing, IBM Neda Tabatabaie, Chief Technology Officer, San Jose Sharks Kerry Tatlock, Head of Marketing Partnerships, NBA
In Advertising, Entertainment & Content
CTA's Jean Foster in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Jean Foster, SVP Marketing and Communications, CTA about action behind the scenes at CES 2020.
Samsung Electronics America's Grace Dolan in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Grace Dolan, Vice President of Home Entertainment Integrated Marketing, Samsung Electronics America about the effect of 5G on gaming and gamers.
Shark Tank's Mindy Zemrak in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Mindy Zemrak, Supervising Casting Producer, Shark Tank about how technology has changed the casting process.
C Space Storyteller: Politics and the Media
Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate?
Creative Spirit's Laurel Rossi in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Laurel Rossi, Co-founder, Creative Spirit about how the private sector is key to addressing the issue of inclusivity.
Changing the Game: How Twitch Generates Revenue While Keeping Fans Engaged
Find out how Twitch has been generating revenue for their platform and their gamers and how 5G will affect their future.