C Space Storyteller: Reinventing the Agency
Technology’s impact on the advertising industry has changed what clients expect from their agencies. Top ad agency executives discuss measures they’re taking to stay ahead of the trends and how the agency of tomorrow may look differently.
In Advertising, Entertainment & Content
C Space Storyteller: WWE
Every brand has a story, and it’s critical to connect your consumers with whatever that story may be.
C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media.
The Future of Advertising for TV Publishers
As consumers move toward ad-free experiences, advertisers continue to demand more targeting and publishers need to drive value as ratings decline.
C Space Storyteller: Samsung Ads and Finecast
Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still silo’d, and, tech giants continue challenging norms.
C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.
The Next Era of Sports Media: A Conversation with David Levy
Premium live sports remain dominant in driving fan engagement and attracting investments from media companies. In this keynote conversation, Turner President David Levy will discuss the competition for those passionate fans.