The Future of Advertising for TV Publishers
As consumers move toward ad-free experiences, advertisers continue to demand more targeting and publishers need to drive value as ratings decline.
In Advertising, Entertainment & Content
CTA's Jean Foster in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Jean Foster, SVP Marketing and Communications, CTA about action behind the scenes at CES 2020.
Shark Tank's Mindy Zemrak in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Mindy Zemrak, Supervising Casting Producer, Shark Tank about how technology has changed the casting process.
Samsung Electronics America's Grace Dolan in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Grace Dolan, Vice President of Home Entertainment Integrated Marketing, Samsung Electronics America about the effect of 5G on gaming and gamers.
Omnicom Group's Jonathan Nelson in the C Space Studio - Highlight
James Kotecki of C Space Studio speaks with Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group about the increasing complexity of marketing.
C Space Storyteller: Politics and the Media
Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate?
Changing the Game: How Twitch Generates Revenue While Keeping Fans Engaged
Find out how Twitch has been generating revenue for their platform and their gamers and how 5G will affect their future.