The Future of Advertising for TV Publishers
As consumers move toward ad-free experiences, advertisers continue to demand more targeting and publishers need to drive value as ratings decline.
In Advertising, Entertainment & Content
C Space Storyteller: Hulu
The direct-to-consumer economy has sparked more choice than ever before. So, how do you make your brand and message stand out and drive growth? Join Hulu’s CMO, Kelly Campbell, to discuss how brands can break through in this crowded marketplace.
C Space Storyteller: Samsung Ads and Finecast
Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still silo’d, and, tech giants continue challenging norms.
C Space Storyteller: Knotch, IBM and Unilever
The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.
C Space Storyteller: P&G
Urbanization. Aging Population. Resource Scarcity. Digital Technology. Change is happening faster than ever before and how brands engage with consumers is being disrupted.
The Future of Smart Entertainment: Consumers in Control
With the innovation and ubiquity of devices, content, and connectivity, one thing has become clear, consumers are in control. They now enjoy unparalleled freedom when it comes to selecting media & entertainment options.
C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in how they communicate, shop & engage with media.