C Space Storyteller: Creativity vs. Data
To achieve brand goals, companies are challenged to integrate both creativity and analytics in their strategies for success. Learn best practices from top marketing and brand executives as they address the alliance of creativity and data.
In C Space Storytellers
Convergence of TV, CTV and Digital Advertising
An expert panel explores the influence and issues of measurement fragmentation, and how new demographically-verified solutions may enable the industry to redefine the planning and buying process.
C Space Storyteller: Edelman
Do consumers today trust brands to do what is right with their products, their customers and their societal impact? Join a discussion with leading marketers about how brands can earn trust with an increasingly skeptical consumer base.
C Space Storyteller: P&G
As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.
C Space Storyteller: Politics and the Media
Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate?
C Space Storyteller: Technology Driving Agency Evolution
Technology's effect on media and communications has changed the agency landscape. To set the next trend, storytelling pros will discuss new ways to connect brands to their audiences through technology.
C Space Storyteller: Pinterest and HP
Despite endless opportunities to connect with others online, Millennials report feeling more lonely, isolated, and anxious than ever. These leaders will discuss how technology can help nurture a truly healthy and inspired life, both on and offline.