C Space Storyteller: P&G
35:15
As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.
Related Videos
In C Space Storytellers
-
Play video Disney: The New Streaming Formula - Audience and Engagement Fuel The Future Of Advertising
Disney: The New Streaming Formula - Audience and Engagement Fuel The Future Of Advertising
The future of TV will be led by three core pillars – insights, data and performance. But creating an emotional connection with consumers? That’s all creative. Hear from Disney and other practitioners about how to drive engagement.
41:08
-
Play video Sunday Dinner: The Craft of Storytelling in a Modern Era
Sunday Dinner: The Craft of Storytelling in a Modern Era
As many concentrate on AI and its impact on creativity, it raises questions about the future of storytelling. Hear insights from a new generation of storytelling experts.
39:35
-
Play video Comscore: You Had Me at Cross-Platform: Reach, Frequency & Beyond in Advertising
Comscore: You Had Me at Cross-Platform: Reach, Frequency & Beyond in Advertising
Google, the NFL and Comscore share the latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
38:06
-
Play video Blake Griffin & Ryan Kalil Talk Mortal Media & Strategic Investments
Blake Griffin & Ryan Kalil Talk Mortal Media & Strategic Investments
The 6x NBA Allstar and 5x NFL Pro-Bowler discuss the origin of Mortal Media, their creative process, upcoming projects, and how AI is allowing creators, writers, and illustrators to spend less time on tedious work and more time on their actual art.
39:03
-
Play video From Pilot to Product - Lessons from Coach, Dr. Martens & Gen Phoenix
From Pilot to Product - Lessons from Coach, Dr. Martens & Gen Phoenix
See how two major brands are challenging traditional industry paradigms and partnering with technology innovators to pioneer a more circular future for fashion.
41:02
-
Play video Arsenal FC x LA Rams: Technology in Football
Arsenal FC x LA Rams: Technology in Football
A conversation focused on the intersection of innovation and sports come together to discuss the role of data and technology in the world of sports and how it continues to transform the player and fan experience on and off the field and pitch.
40:59
