Convergence of TV, CTV and Digital Advertising
An expert panel explores the influence and issues of measurement fragmentation, and how new demographically-verified solutions may enable the industry to redefine the planning and buying process.
In C Space Storytellers
C Space Storyteller: Technology Driving Agency Evolution
Technology's effect on media and communications has changed the agency landscape. To set the next trend, storytelling pros will discuss new ways to connect brands to their audiences through technology.
C Space Storyteller: Creativity vs. Data
To achieve brand goals, companies are challenged to integrate both creativity and analytics in their strategies for success. Learn best practices from top marketing and brand executives as they address the alliance of creativity and data.
C Space Storyteller: SiriusXM | Pandora
Denise Karkos, CMO, Pandora and SiriusXM and Marty Swant, Forbes will discuss the new frontiers of marketing, advertising and brand-building in an era of dramatic shifts to all things digital and tech, data and AI.
C Space Storyteller: Edelman
Do consumers today trust brands to do what is right with their products, their customers and their societal impact? Join a discussion with leading marketers about how brands can earn trust with an increasingly skeptical consumer base.
C Space Storyteller: Pinterest and HP
Despite endless opportunities to connect with others online, Millennials report feeling more lonely, isolated, and anxious than ever. These leaders will discuss how technology can help nurture a truly healthy and inspired life, both on and offline.
C Space Storyteller: WPP
WPP CEO Mark Read discusses business transformation and emerging trends in marketing in a fireside chat with industry leaders.