The Athletic and Google: Using Partnerships for Good
32:52
Hear how Google and The Athletic partnered to double press coverage of women’s sports by using tech for good.
Related Videos
In C Space Storytellers
-
Play video Comscore: You Had Me at Cross-Platform: Reach, Frequency & Beyond in Advertising
Comscore: You Had Me at Cross-Platform: Reach, Frequency & Beyond in Advertising
Google, the NFL and Comscore share the latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
38:06
-
Play video Disney: The New Streaming Formula - Audience and Engagement Fuel The Future Of Advertising
Disney: The New Streaming Formula - Audience and Engagement Fuel The Future Of Advertising
The future of TV will be led by three core pillars – insights, data and performance. But creating an emotional connection with consumers? That’s all creative. Hear from Disney and other practitioners about how to drive engagement.
41:08
-
Play video Omnicom: Working Together Towards More Inclusive AI
Omnicom: Working Together Towards More Inclusive AI
They say beauty is in the eye of the beholder, but what if the beholder is AI? Marketers discuss eliminating bias in AI-driven experiences.
40:32
-
Play video Uber: From Pickup to Purchase - Navigating the New Road of Urban Mobility and Innovation
Uber: From Pickup to Purchase - Navigating the New Road of Urban Mobility and Innovation
Explore the dynamic intersection of changing mobility patterns and shifts in consumer behavior, and how these factors are driving business transformation and providing new opportunities for advertisers.
39:36
-
Play video From Pilot to Product - Lessons from Coach, Dr. Martens & Gen Phoenix
From Pilot to Product - Lessons from Coach, Dr. Martens & Gen Phoenix
See how two major brands are challenging traditional industry paradigms and partnering with technology innovators to pioneer a more circular future for fashion.
41:02
-
Play video Sunday Dinner: The Craft of Storytelling in a Modern Era
Sunday Dinner: The Craft of Storytelling in a Modern Era
As many concentrate on AI and its impact on creativity, it raises questions about the future of storytelling. Hear insights from a new generation of storytelling experts.
39:35
