The 2021 Consumer Engagement Playbook
Will 2021 be the year when the potential of 5G is finally realized? As the cookie crumbles and marketers find new ways to coax insights from their customers, will addressability and personalization be truly achievable? Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities, and some savvy players are more ready than others. If you want to understand the consumer engagement playbook of 2021, spend some time with the people who are writing it.
In C Space
Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. Hear what shifts are temporary, which are accelerating and what is likely changed forever.
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.
The Commerce Conundrum: A New Journey
Explore 2020’s impact on the consumer journey, and how it has triggered a need for new advertising formats, engagement platforms, distribution channels and transactional technology to win devotion and dollars from consumers.
Can Technology Answer the Call of Societal Ethos?
Hear from the entrepreneurs, entertainers and technologists who are redefining culture-first brands, and learn how innovative storytellers are leveraging technology to create cultural moments that resonate with audiences.
How Technology is Democratizing Entertainment
Nick Tran, global head of marketing, and Addison Rae talk about TikTok's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.
Confronting the 2021 Data Dilemma
Amid tighter regulations and risks of consumer backlash, how marketers can adopt practices that protect consumers while simultaneously delivering content and messages that create the personal relationships that translate to customer loyalty?