The Commerce Conundrum: A New Journey
The days of consumers following a predictable purchase funnel are long gone — especially after 2020. Consumer consumption habits have been reshaped, possibly forever, and that means marketers need to put purpose, innovation and agility at the center of everything they do. Explore 2020’s impact on the consumer journey, and how it has triggered a need for new advertising formats, engagement platforms, distribution channels and transactional technology to win devotion and dollars from consumers.
In C Space
CMO Moves: Preparing for 2021 As The Short Becomes Long
In a sea of never-ending short-term focused Zoom calls while technology leapfrogged forward, the critical mission of today is to force a reset. How do we now meet new consumer expectations on demand?
The 2021 Consumer Engagement Playbook
Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities. If you want to understand the consumer engagement playbook of 2021, spend some time with the people writing it.
Can Technology Answer the Call of Societal Ethos?
Hear from the entrepreneurs, entertainers and technologists who are redefining culture-first brands, and learn how innovative storytellers are leveraging technology to create cultural moments that resonate with audiences.
Consumer-Driven Demands on Next-Gen Tech
Marketing to the newest generation of consumers is not for the faint of purpose. Explore how storytellers and experience designers are harnessing tech for a brave new world of building brands.
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.
Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. Hear what shifts are temporary, which are accelerating and what is likely changed forever.