Consumer-Driven Demands on Next-Gen Tech
Captivate, entertain, and inspire me! Have a point of view, but don’t exclude or intrude! A new generation of consumers have both high expectations for technology and the spending power to not just influence, but likely shape the next era of the digital economy. Marketing to the newest generation of consumers is not for the faint of purpose. Explore how storytellers and experience designers are harnessing tech for a brave new world of building brands.
In C Space
Confronting the 2021 Data Dilemma
Amid tighter regulations and risks of consumer backlash, how marketers can adopt practices that protect consumers while simultaneously delivering content and messages that create the personal relationships that translate to customer loyalty?
How Technology is Democratizing Entertainment
Nick Tran, global head of marketing, and Addison Rae talk about TikTok's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.
The 2021 Consumer Engagement Playbook
Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities. If you want to understand the consumer engagement playbook of 2021, spend some time with the people writing it.
The Commerce Conundrum: A New Journey
Explore 2020’s impact on the consumer journey, and how it has triggered a need for new advertising formats, engagement platforms, distribution channels and transactional technology to win devotion and dollars from consumers.
CMO Moves: Preparing for 2021 As The Short Becomes Long
In a sea of never-ending short-term focused Zoom calls while technology leapfrogged forward, the critical mission of today is to force a reset. How do we now meet new consumer expectations on demand?
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.