CMO Moves: Preparing for 2021 As The Short Becomes Long
The defining moments of 2021 created a runway for brands to step up and into a new world. A new world for consumers, a new world for employees, a new world for brands. Everything we once knew about marketing has shifted, and the role of the CMO catapulted to new importance as the critical connector across consumers, employees and the C-suite. What was lost along the way was the look toward the future. In a sea of never-ending short-term focused Zoom calls while technology leapfrogged forward, the critical mission of today is to force a reset. How do we now meet new consumer expectations on demand?
In C Space
How Technology is Democratizing Entertainment
Nick Tran, global head of marketing, and Addison Rae talk about TikTok's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.
How Marketers are Embracing New Tech for Good
Learn from companies who are shaping the cultural zeitgeist how they are using AI to influence the next era of marketing, and how immersive technology is guiding smarter—and more socially conscious—business decisions.
The Commerce Conundrum: A New Journey
Explore 2020’s impact on the consumer journey, and how it has triggered a need for new advertising formats, engagement platforms, distribution channels and transactional technology to win devotion and dollars from consumers.
The 2021 Consumer Engagement Playbook
Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities. If you want to understand the consumer engagement playbook of 2021, spend some time with the people writing it.
Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. Hear what shifts are temporary, which are accelerating and what is likely changed forever.