Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. But looking through the marketer’s lens, we see that trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19. The Harris Poll has tracked consumer behaviors and reactions since the pandemic first sent the nation home to shelter, and savvy marketers have navigated the shifting landscape with equal doses of caution, innovation and bravery. Hear what shifts are temporary, which are accelerating and what is likely changed forever.
In C Space
Confronting the 2021 Data Dilemma
Amid tighter regulations and risks of consumer backlash, how marketers can adopt practices that protect consumers while simultaneously delivering content and messages that create the personal relationships that translate to customer loyalty?
How Technology is Democratizing Entertainment
Nick Tran, global head of marketing, and Addison Rae talk about TikTok's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.
The 2021 Consumer Engagement Playbook
Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities. If you want to understand the consumer engagement playbook of 2021, spend some time with the people writing it.
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.
Consumer-Driven Demands on Next-Gen Tech
Marketing to the newest generation of consumers is not for the faint of purpose. Explore how storytellers and experience designers are harnessing tech for a brave new world of building brands.
CMO Moves: Preparing for 2021 As The Short Becomes Long
In a sea of never-ending short-term focused Zoom calls while technology leapfrogged forward, the critical mission of today is to force a reset. How do we now meet new consumer expectations on demand?