Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. But looking through the marketer’s lens, we see that trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19. The Harris Poll has tracked consumer behaviors and reactions since the pandemic first sent the nation home to shelter, and savvy marketers have navigated the shifting landscape with equal doses of caution, innovation and bravery. Hear what shifts are temporary, which are accelerating and what is likely changed forever.
In C Space
How Technology is Democratizing Entertainment
Nick Tran, global head of marketing, and Addison Rae talk about TikTok's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.
How Marketers are Embracing New Tech for Good
Learn from companies who are shaping the cultural zeitgeist how they are using AI to influence the next era of marketing, and how immersive technology is guiding smarter—and more socially conscious—business decisions.
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.
The Commerce Conundrum: A New Journey
Explore 2020’s impact on the consumer journey, and how it has triggered a need for new advertising formats, engagement platforms, distribution channels and transactional technology to win devotion and dollars from consumers.
Can Technology Answer the Call of Societal Ethos?
Hear from the entrepreneurs, entertainers and technologists who are redefining culture-first brands, and learn how innovative storytellers are leveraging technology to create cultural moments that resonate with audiences.
The 2021 Consumer Engagement Playbook
Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities. If you want to understand the consumer engagement playbook of 2021, spend some time with the people writing it.