Confronting the 2021 Data Dilemma
From GDPR and CCPA regulations to tech companies’ actions that precipitate a final goodbye to the third-party cookie, the industry is witnessing a fundamental shift in how brands and media companies can leverage data to drive personal connections with people. Amid tighter regulations and risks of consumer backlash, how marketers can adopt practices that protect consumers while simultaneously delivering content and messages that create the personal relationships that translate to customer loyalty.
In C Space
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.
Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. Hear what shifts are temporary, which are accelerating and what is likely changed forever.
Can Technology Answer the Call of Societal Ethos?
Hear from the entrepreneurs, entertainers and technologists who are redefining culture-first brands, and learn how innovative storytellers are leveraging technology to create cultural moments that resonate with audiences.
The Commerce Conundrum: A New Journey
Explore 2020’s impact on the consumer journey, and how it has triggered a need for new advertising formats, engagement platforms, distribution channels and transactional technology to win devotion and dollars from consumers.
The 2021 Consumer Engagement Playbook
Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities. If you want to understand the consumer engagement playbook of 2021, spend some time with the people writing it.
CMO Moves: Preparing for 2021 As The Short Becomes Long
In a sea of never-ending short-term focused Zoom calls while technology leapfrogged forward, the critical mission of today is to force a reset. How do we now meet new consumer expectations on demand?