How Marketers are Embracing New Tech for Good
Effectively harnessed, technology can shape a better world, informing actions and decisions that lead to a more sustainable planet, smarter government, more benevolent products and clearer communication. Explore how new technologies like artificial intelligence (AI) are advancing society in positive ways and pushing frontiers to reshape what marketers make and how they engage with people as individuals. Learn from companies who are shaping the cultural zeitgeist how they are using AI to influence the next era of marketing, and how immersive technology is guiding smarter—and more socially conscious—business decisions.
In C Space
The Commerce Conundrum: A New Journey
Explore 2020’s impact on the consumer journey, and how it has triggered a need for new advertising formats, engagement platforms, distribution channels and transactional technology to win devotion and dollars from consumers.
CMO Moves: Preparing for 2021 As The Short Becomes Long
In a sea of never-ending short-term focused Zoom calls while technology leapfrogged forward, the critical mission of today is to force a reset. How do we now meet new consumer expectations on demand?
Eat, Drink, Play, Pay: Will We Ever be the Same?
This past year upended how we work, play, discover, consume and transact. Hear what shifts are temporary, which are accelerating and what is likely changed forever.
How Technology is Democratizing Entertainment
Nick Tran, global head of marketing, and Addison Rae talk about TikTok's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.
Confronting the 2021 Data Dilemma
Amid tighter regulations and risks of consumer backlash, how marketers can adopt practices that protect consumers while simultaneously delivering content and messages that create the personal relationships that translate to customer loyalty?
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.