Can Technology Answer the Call of Societal Ethos?
Emerging technology and global platforms have fueled a revolution in content and commerce. At the same time, consumers are turning to brands that reflect their values and engage them in innovative, authentic ways. These converging trends spell opportunities for brands to do more than just participate in culture — they can create and cultivate it. Hear from the entrepreneurs, entertainers and technologists who are redefining culture-first brands, and learn how innovative storytellers are leveraging technology to create cultural moments that resonate with audiences.
In C Space
How Marketers are Embracing New Tech for Good
Learn from companies who are shaping the cultural zeitgeist how they are using AI to influence the next era of marketing, and how immersive technology is guiding smarter—and more socially conscious—business decisions.
Confronting the 2021 Data Dilemma
Amid tighter regulations and risks of consumer backlash, how marketers can adopt practices that protect consumers while simultaneously delivering content and messages that create the personal relationships that translate to customer loyalty?
The 2021 Consumer Engagement Playbook
Many long-awaited, hotly anticipated tech advances — and restrictions — of 2021 will usher in a new round of challenges and opportunities. If you want to understand the consumer engagement playbook of 2021, spend some time with the people writing it.
How Technology is Democratizing Entertainment
Nick Tran, global head of marketing, and Addison Rae talk about TikTok's position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey.
Consumer-Driven Demands on Next-Gen Tech
Marketing to the newest generation of consumers is not for the faint of purpose. Explore how storytellers and experience designers are harnessing tech for a brave new world of building brands.
Content Curated for a Kinder, Gentler Consumer
Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact.