Content to Commerce: How Technology Flipped the Customer Experience
Digital transformation has completely reshaped consumers’ expectations of two things they love to indulge in: watch entertaining content and shop. Amid a global pandemic when people were restricted from shopping in their favorite stores, hanging out with friends, watching new box office releases in theaters and so much more, brands, technology platforms and entertainment companies were forced to innovate—and innovate again—to keep up with consumers. From new methods of gathering data & insights, building homegrown tools or inking new partnerships, hear how marketers have ramped up efforts to offer experiences that put consumers right where they belong: at the center. Speakers: Sarah Franklin, Salesforce; Tariq Hassan, McDonald's; Michael Kassan, MediaLink; Edward Kummer, General Motors; Kevin Mayer, DAZN Group/Smash Capital/Candle Media; Asha Sharma, Instacart; Cara Sylvester, Target. Julia Boorstin, CNBC (Moderator).
In CES 2022 Keynotes
Picturing a sustainable future where people and technology co-exist, Samsung presents its vision for an ‘Age of Togetherness.'
General Motors Keynote
Discover how GM’s vision of the all-electric era will create opportunities for mobility experiences to serve the planet and the people.
The Future of Transportation is Driven by Tech
With the infusion of investment from the most significant government spending on infrastructure in decades on the horizon, we are poised on the brink of one of the largest transformations in our transportation system in history.
Abbott Labs Keynote
Abbott - the first healthcare company to keynote CES - shares how the technology revolution in health care empowers patients to improve lives.
CTA State of the Industry Keynote
Join CTA President and CEO Gary Shapiro and CES Executive Vice President Karen Chupka as they discuss the tech trends shaping our future, the innovation policy landscape, and how to get the most out of your CES 2022 experience.