Beyond Gaming: XR Gets Down to Business
XR, which encompasses augmented, mixed and/or virtual realities, will bring data into three dimensions and unlock the next computing platform, creating tremendous opportunities for businesses and consumers. Gain insight from CTA's research on the most compelling B2B use cases for AR, VR and more. MODERATOR: Sayon Deb, Sr. Research Analyst, Consumer Technology Association SPEAKERS: Justin Barad, Co-Founder and CEO, Osso VR Charlie Fink, AR/VR Consultant, Author, Columnist & Speaker, Forbes Sarah Hill, CEO, StoryUP XR makers of Healium Vinay Narayan, VP, Product & Operations, HTC Vive
In Immersive Entertainment
Gary's Book Club: Crafting Stories for Virtual Reality
This book distills lessons learned into a useful guide for reporters, filmmakers and writers interested in telling stories in the emerging medium of virtual reality. Examining groundbreaking work across industries, this text explains, in practical te
Sports and Esports: The Future of Fan Engagement
As the world of sports rapidly evolves, how do marketers keep up with the ever-changing behavior and habits of its fan base? Explore the rise of esports and its effect on younger audiences’ consumption of traditional sports.
The Global Race for Leadership in AI
Whoever leads in AI will lead the world. This adage has spurred nations into a global AI race. Panelists will discuss how the pursuit of economic, government, and ethical leadership in AI is shaping both technology and global politics.
How Are Brands Engaging with Esports and Gaming?
Brands are benefiting from backing esports. Esports also offers direct access to a prime consumer group: 18- to 35-year-olds who may have already cut the cord to traditional TV. Hear how brands are successfully engaging customers through esports.
Gary's Book Club: People of the New Collar Workforce
Sarah Boisvert's interactive book utilizes augmented reality to bring video interviews with new collar workers to life. If you're curious what it’s like to operate 3D printers, design generatively or repair robots, see and hear firsthand how today's
Esports and Technology: An Innovation Game-Changer
Is technology positioned at the driving or receiving end of the $1 billion global esports industry? Hear the latest CTA research and industry experts discuss how esports enables advancements in gaming hardware, content and infrastructure.