New Sponsorship Partnerships Redesigning Fan Engagement
New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape. MODERATOR: Pete Giorgio, Principal, Deloitte Consulting LLP SPEAKERS: Carola Jain, Chief Marketing Officer, Spartan Race, Inc. Elizabeth O'Brien, Program Director, WW Sports & Entertainment Partnership Marketing, IBM Neda Tabatabaie, Chief Technology Officer, San Jose Sharks Kerry Tatlock, Head of Marketing Partnerships, NBA
Esports: Powered by Technology
It’s predicted that eSports will grow into a billion-dollar industry in 2019. And technology is integral to the entire experience for athletes, teams, sponsors and fans.
The Technology of Sports and Fan Experiences
With more than 380 million fans worldwide, esports has emerged as the hot ticket. This session will discuss the forces driving explosive growth, content that resonates and how the industry is leveraging technology to meet fans on their turf.
Engagement DNA: What Do Fans Really Value?
Sports organizations are re-focusing on their fans and trying to create extended experiences and interactions. In this session, we will explore what fans value and how organizations can extend engagement beyond the event.
#NBATwitter: A Conversation with Adam Silver and Jack Dorsey
The NBA Commissioner and Twitter CEO sit down with ESPN anchor Rachel Nichols for a conversation about their innovative partnership.
Research Presentation: Tracking Trends in Sports Technology
Part 2. Looking at driving forces behind sports innovation, we’ve identified trends that span industries. Don’t miss sports.
The Connected Athlete: Building Better Athletes
Elite athletes have access to the best sports scientists, technology and coaches to measure their movement, track their performance data and guide their improvement.