The Business of Esports: How Brands Succeed, with Lester Chen of YouTube
Lester Chen, Head of Gaming, Americas at YouTube, talks about the business of Esports and how brands have been successful at leveraging Esports to reach new audiences.
Engagement DNA: What Do Fans Really Value?
Sports organizations are re-focusing on their fans and trying to create extended experiences and interactions. In this session, we will explore what fans value and how organizations can extend engagement beyond the event.
The Technology of Sports and Fan Experiences
With more than 380 million fans worldwide, esports has emerged as the hot ticket. This session will discuss the forces driving explosive growth, content that resonates and how the industry is leveraging technology to meet fans on their turf.
Esports: Powered by Technology
It’s predicted that eSports will grow into a billion-dollar industry in 2019. And technology is integral to the entire experience for athletes, teams, sponsors and fans.
Mixed reality and immersive media changing how we consume sports. Creating new ways for fans to interact and experience the game like never before. Cutting-edge visionaries will address what’s here and what’s next.
The Smart Venue
The smart venue is paving the way for new partnerships, while revolutionizing the fan experience. Discover how sports and entertainment venues are using technology to engage with their audiences.
The Connected Athlete: Building Better Athletes
Elite athletes have access to the best sports scientists, technology and coaches to measure their movement, track their performance data and guide their improvement.