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CMO Insights: Emerging Tools to Capture Consumer Attention
The marketing landscape is changing. How can tools like research, analytics and AI reach consumers in the new normal?
40:24
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CMO Insights: The Future of the Connected TV Ecosystem
Experts discuss emerging opportunities in the connected TV marketing ecosystem including ways to enhance their products, bolster markets and increase viewer interactivity.
34:53
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CMO Insights: AI and Digital Inclusion
As AI rapidly develops, leading marketers discuss how it can be used as a tool to enhance inclusion.
40:14
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Mastercard and Integral Ad Science in the C Space Studio - CES 2024
Integral Ad Science CEO, Lisa Utzschneider, and Mastercard CMO, Raja Rajamannar, sit down in the CES C Space Studio to discuss the IAS Responsible Media Report, generative AI, and the importance of brand safety.
9:17
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Paramount Streaming's Executive VP, CMO and Head of Data, Domenic DiMeglio, In The C Space Studio – CES 2024
Domenic DiMeglio joins James Kotecki to discuss how they are connecting with their audience through advertising, content, sports & entertainment, and how GenAI will be used to drive productivity gains and add another dimension to creative marketing.
10:55
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General Mills' CMO, Doug Martin, In The C Space Studio – CES 2024
Doug Martin joins James Kotecki to discuss how GM is using technology to demonstrate value to consumers and how they are using their own media platforms to put together complete solutions across their brand portfolio.
11:01
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Integral Ad Science's CMO, Khurrum Malik, In The C Space Studio – CES 2024
Integral Ad Science's CMO, Khurrum Malik, joins James Kotecki in the CES C Space Studio to discuss how IAS uses the industry’s most actionable data to drive results for advertisers and agencies as well as publishers and media platforms.
13:47
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iHeartMedia's CMO, Gayle Troberman, In The C Space Studio – CES 2024
Gayle Troberman joins James Kotecki to discuss what trends and tech will drive audio marketing in 2024, including AI, the new American consumer and more.
11:33
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CMO Insights: AI Driving Digital Transformation in Marketing
How companies are using AI to adapt their social media marketing strategies.
36:46